Imagine a world where your smart TV stays smart for years to come. Samsung is making this a reality by announcing an unprecedented seven years of free operating system (OS) updates for select models of its AI-powered smart TVs. This bold move aims to set the company apart in the competitive TV market and strengthen its market share in South Korea and beyond.
According to a recent report, Samsung’s decision to offer extended OS updates is a strategic response to the rise of Chinese smart TVs with AI capabilities, which have been gaining popularity globally. By committing to seven years of updates, Samsung is sending a clear message that its AI TVs are built to last and will continue to evolve with the latest technology.
At the heart of Samsung’s AI TV is the Tizen OS, which was built in collaboration with Intel. This in-house OS powers over 270 million Samsung smart TVs worldwide and will now benefit from extended updates. Initially, select 2023 AI TV models and those launched in March 2024 will be eligible for the updates, with plans to expand to other models in the future.
Yoon Seok-woo, President of Samsung Electronics’ Visual Display Business Division, made the announcement during a recent briefing, highlighting the company’s vision for AI TVs as the central hub of the AI home. “Our AI TV will connect other AI appliances like refrigerators and air conditioners, allowing users to monitor and control peripheral devices through the TV even when it’s off or when they’re away,” Yoon explained.
This move is not only a game-changer for Samsung’s TV business but also a testament to the company’s commitment to innovation and customer satisfaction. With the rise of smart homes and the increasing importance of AI in our daily lives, Samsung’s AI TVs are poised to play a pivotal role in shaping the future of entertainment and convenience.
As the world becomes increasingly interconnected, Samsung’s decision to offer seven years of OS updates for its AI TVs is a bold step towards creating a seamless and intuitive experience for users. With this move, Samsung is not only enhancing its TV offerings but also redefining the way we interact with technology in our homes.